Why Is Social Media Brand Management Important?

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Social media brand management

Currently, 48% of the world’s population is on social media. It has potentially become the most influential virtual space, not just used for social networking but also for digitally advertising your business and its products/services. There was a time when businesses could opt to invest in social media marketing but that is no longer the case. For any business, be it a startup, a small business, or a multinational, social media plays a vital role in reaching more customers, gaining valuable insights, and growing your brand.

Does your brand need to invest in social media marketing? Well, if your business is not taking advantage of social media marketing, you are missing out on a fast, cost-effective, and efficient way to reach almost half the world’s population. Social media brand management has become a priority for most businesses and to answer the question, we have compiled a list of benefits that social media marketing provides businesses.

10 Benefits of social media brand management for businesses:

1. Building brand awareness:

With almost half of the world’s population interacting with each other on social media using platforms like Facebook, Instagram, Twitter, most people don’t just interact with brands they already know. 83% of Instagram users said that they discovered new products and brands on the platform. If your business is not present on social media, people will not know about it and will not become your customers. Businesses need to invest in social media brand management to be able to establish and scale up their business. Read more How to Increase Brand Awareness For Small Businesses?

2. Staying top of mind:

According to a study by Pew Research Center, “70% of social media users log into their accounts at least once per day, and approximately 49% of social media users admit to checking social multiple times per day”. Thus, social media provides the opportunity for businesses to connect with their followers and prospective customers, every time they log in. Posting informative content that helps followers interact with your brand and be entertained at the same time helps your brand to stay top of mind. This is a part of social media brand management which helps your brand be the place where the followers go-to for a purchase.

3. Increasing website traffic:

Designing and posting relatable content and boosting it through ads are key ways to drive traffic to your website. Linking your website to the content you post on your social media encourages your prospective customers to visit your website from where they can easily make a buying decision.

Including the address of your website on all your social media handles will also enable people, who would want to learn more about your business to visit your website and increase the traffic. Social media brand management is crucial for increasing website traffic which in turn will result in more sales. Read more What is the Importance of a Website for Small Businesses?

4. Generating leads and boosting sales:

Lead generation is an important benefit of social media brand management. Several social media advertising formats are specifically designed to collect leads. Social media helps potential customers to express interest in your products/services.

Social media is also a critical part of your business’s sales funnel. It makes the process through which a follower becomes a customer really simple. It’s called social selling. Social media is already playing a vital role in product search and eCommerce and as the number of people using social media continues to grow and social sales tools evolve, social media brand management will become increasingly important.

5. Promoting your content:

Social media helps you to promote your informative content in front of a new audience, proving your expertise and growing your audience. Social media brand management is important for having a content marketing plan in place which helps your brand to increase the reach of your content.

6. Going viral:

The current trend involves every business making content that helps them go viral. Relatable content has the potential to blow up easily. As more and more people interact with your relatable content, it gets exposed to a new audience, their friends, and their followers. Going viral takes this concept a step further. As your content gets shared across networks, it eventually spreads across the internet, potentially getting thousands or even million shares. Social media brand management makes this possible. In a world, where there is far more content than any one person could ever consume, going viral is not as easy as it sounds.

7. Managing brand reputation:

Social media encourages discussion. It allows strangers to gather in one place and discuss things that matter the most to them. Your customers are talking about you on social media whether you are there to respond or not. Along with the positives, the internet is also filled with a lot of negativity. If people are saying something about your brand that’s not true, you can use social media to interact with them, professionally clarify things, and maintain your brand reputation. Social media brand management allows you to effectively interact with all your followers and people online, maintaining brand reputation.

8. Engaging with the customers:

Social media enables the customers to effectively interact with your brand and vice versa. Unlike traditional marketing, which only allows one-way communication, social media is an extremely busy two-way street. Read more Traditional vs Digital Marketing: Which is the best strategy for small businesses?

Your brand needs to keep your followers and prospective customers engaged. This can be done by staying active on social media and responding to comments and answering questions that are in line with your brand identity. You can also use social media monitoring to keep a track of what people are saying across the world about your brand.

9. Learning about your customers:

Social media uses data to target the segment you desire. Social media brand management is essential in tracking customer data in real-time. This information can then be used by your brand to make better decisions. Social media offers analytics that offers demographic information about the followers and prospective customers interacting with your brand. This enables you to analyze and form a better social media strategy to effectively communicate with your real audience.

10. Keeping track of your competition:

Social media brand management helps startups and small businesses to keep a track of their competition. Read more Top 10 reasons Why Startups Need Digital Marketing? Keeping a track of your competition on social media helps you understand the pain points that the customers have if any, and you can address them through your products/services. Being aware of your competitor’s new product launch, promotions, etc. will help your brand to stay a step ahead!


Social media plays a vital role in marketing your brand. Being a startup or a small business in this digital era, your brand must make the most of social media brand management. Posting informative and relatable content that should be visually pleasing too, so that people interact with it. Social media marketing helps build relationships with your audience and will fetch you, loyal customers.

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