The internet not only altered the way consumers research and come to a buying decision but also changed the way companies advertise and sell. Before the internet, tracking campaign data and analyzing the results was not possible. Now, even small…
The marketplace, as we knew it a decade ago, has completely transformed into a digital marketplace, with the constant improvements in technology. According to Forbes, 82% of consumers conduct online research before buying a product Another survey by Tech Crunch…
According to NASSCOM, India added 1600 tech startups in 2020, making it the third-largest tech startup country in the world. As per startupindia.gov.in, there are approximately 2-3 tech startups initiated every day. All these new brands have to compete with…
Digital marketing along with being a trending tool is also the most affordable and effective form of marketing. It has seen unprecedented growth in the past 4-5 years. We are truly living in a digital age, where marketing campaigns are…
In simple words, the major difference between traditional marketing and digital marketing is the channels used for communicating with customers. While traditional marketing uses traditional channels like print media, TV commercials, billboards, etc. Digital marketing utilizes digital channels like social…
