Why Hire an SEO Company for your business?

To hire or not to hire…that is the question! To DIY or not to DIY…well…that’s asking the same thing, actually!Most companies agree that SEO (Search Engine Optimization) can bear exciting fruit while enhancing their website, direct traffic, create leads and surge sales. But ‘oft they wonder’ – whether to enlist the help of an SEO company to do that or go it alone. We tackle just that in our bulletin here! 

Imagine this. We’re a tiffin service company. See, what good SEO, gradually, but steadily, did to us!

Once upon a time, 

I created a website for my tiffin service.

But no one visited it…

So I thought I’d spicen it with some SEO.

Site got penalized!

High time I rope in a SEO company, I astutely decided!

The SEO company went over my business with a fine-tooth comb – it scanned my product, business objectives, location, target market, the entire sales process, USP, etc. It then sent out its secret agents in the market to find out about my competition. And also, to get a hang of my opportunities. It then handed me a nice little black book of a comprehensive plan to increase my search visibility online! 

 As a single entity, I couldn’t really afford those fancy digital marketing tools. But my SEO agency obviously had access to these contraptions like, say, Google Analytics. Now, using these isn’t that biggie, but being able to make sense of that vast data like site traffic, bounce rate, conversion rate, etc and translating it into useful business action was like…gold! The SEO company did things like bringing in a sound measurable campaign, tracking page performance to check why some were faltering, targeting high-value pages and accordingly making adjustments to my site strategies. I then sat back and waited. With time, I could see my site garnering high rankings and I started getting more traffic. Hmm…things were heating up!

Window shopping is fine. But isn’t it actual shopping which brings home the beacon?! Similarly, good SEO is more than just directing traffic to a site – it’s also about bringing in the right kind of traffic. So, my SEO company did its little magic, performed its tricks, and out popped up intent-driven keywords that fixated on industry language and searcher behaviour and brought in customers who know what they want and are ready to buy. Good, professional SEO focused on keywords that gained me sales while ignoring keywords that didn’t.

I guess my website wasn’t engaging enough. Nor had it enough Call To Action buttons. So, by punching in all the right keys, peppering the site with a strong link profile, making it more Geo-targeting, the professional SEO company completed all the missing pieces of the jigsaw which I had assumed I had taken care of…but hadn’t actually, and was able to build a robust and attractive site. 

They are the Jacks, Masters, everything, of all! I thought I had devoured up enough SEO articles and blogs to rustle up a strong site myself. But realization struck that I still hadn’t the adequate knowledge to optimize my site enough. In fact, the link building I had done on my tiffin service site were the wrong kind of links which got my site penalized.

I grasped that it was better to let a proper SEO company take up the mantle of SEO-ing my site as they would know which idea would work best and which might just waste effort and time. So, while they brainstormed about the site optimization, built links and wrote new content, I happily focused on what I’m best at – running my tiffin service.

These are the few advantages of hiring a SEO agency that can give your business an edge rather than going through the entire rigmarole yourself.

Next, we thought we’ll cue you in on some vital points to consider while appointing the right SEO company.

Don’t just think your only aim is to sit pretty on the search engines! That’s not enough. Always good to have more specific objects like – turning site visitors into sales or improving brand reputation, etc. And so, chum up with such an SEO company that can align up to your goals.

Doesn’t make much sense to dabble in an SEO company that mainly dabbles in the finance field when you’re doing all your dabbling in the educational one! So, spring for an agency that can healthily cater to your line. Also, keep an eye open for those who provide additional boons like social media management, PPC, etc.

Does the SEO company send their findings annually, with a truck-load of numbers left for your mind to wrestle with or do they send a regular and insightful report on a platter? Choose wisely!

 A pretty obvious one, this, but just to reinforce – always a good idea to run through your SEO mate’s testimonials, case studies and third-party reviews on social media. After all, everyone claims they are the best – but the proof is in the pudding!

Modern SEO is now far more complex and rapidly-changing than before. From creating unique content to link and citation building, it requires the skills of a professional SEO company more than ever. Better to get a true artisan to mould and sculpt your prized site. Because hey, it’s not only about ranking sky-high, it’s also about getting the right people to your site to take the right action!

---