To hire or not to hire…that is the question! To DIY or not to DIY…well…that’s asking the same thing, actually!Most companies agree that SEO (Search Engine Optimization) can bear exciting fruit while enhancing their website, direct traffic, create leads and surge sales. But ‘oft they wonder’ – whether to enlist the help of an SEO company to do that or go it alone. We tackle just that in our bulletin here!
Benefits of hiring an SEO company
Imagine this. We’re a tiffin service company. See, what good SEO, gradually, but steadily, did to us!
Once upon a time,
I created a website for my tiffin service.
But no one visited it…
So I thought I’d spicen it with some SEO.
Site got penalized!
High time I rope in a SEO company, I astutely decided!
1. Always best to get professionals to look in
The SEO company went over my business with a fine-tooth comb – it scanned my product, business objectives, location, target market, the entire sales process, USP, etc. It then sent out its secret agents in the market to find out about my competition. And also, to get a hang of my opportunities. It then handed me a nice little black book of a comprehensive plan to increase my search visibility online!
2. Started getting insightful reports
As a single entity, I couldn’t really afford those fancy digital marketing tools. But my SEO agency obviously had access to these contraptions like, say, Google Analytics. Now, using these isn’t that biggie, but being able to make sense of that vast data like site traffic, bounce rate, conversion rate, etc and translating it into useful business action was like…gold! The SEO company did things like bringing in a sound measurable campaign, tracking page performance to check why some were faltering, targeting high-value pages and accordingly making adjustments to my site strategies. I then sat back and waited. With time, I could see my site garnering high rankings and I started getting more traffic. Hmm…things were heating up!
3. Grew my sales
Window shopping is fine. But isn’t it actual shopping which brings home the beacon?! Similarly, good SEO is more than just directing traffic to a site – it’s also about bringing in the right kind of traffic. So, my SEO company did its little magic, performed its tricks, and out popped up intent-driven keywords that fixated on industry language and searcher behaviour and brought in customers who know what they want and are ready to buy. Good, professional SEO focused on keywords that gained me sales while ignoring keywords that didn’t.
4. Improved my website
I guess my website wasn’t engaging enough. Nor had it enough Call To Action buttons. So, by punching in all the right keys, peppering the site with a strong link profile, making it more Geo-targeting, the professional SEO company completed all the missing pieces of the jigsaw which I had assumed I had taken care of…but hadn’t actually, and was able to build a robust and attractive site.
5. SEO company’s experience helped
They are the Jacks, Masters, everything, of all! I thought I had devoured up enough SEO articles and blogs to rustle up a strong site myself. But realization struck that I still hadn’t the adequate knowledge to optimize my site enough. In fact, the link building I had done on my tiffin service site were the wrong kind of links which got my site penalized.
I grasped that it was better to let a proper SEO company take up the mantle of SEO-ing my site as they would know which idea would work best and which might just waste effort and time. So, while they brainstormed about the site optimization, built links and wrote new content, I happily focused on what I’m best at – running my tiffin service.
These are the few advantages of hiring a SEO agency that can give your business an edge rather than going through the entire rigmarole yourself.
Next, we thought we’ll cue you in on some vital points to consider while appointing the right SEO company.
How to Pick an SEO Agency
1. Know your goals
Don’t just think your only aim is to sit pretty on the search engines! That’s not enough. Always good to have more specific objects like – turning site visitors into sales or improving brand reputation, etc. And so, chum up with such an SEO company that can align up to your goals.
2. Find out the agency’s specialization
Doesn’t make much sense to dabble in an SEO company that mainly dabbles in the finance field when you’re doing all your dabbling in the educational one! So, spring for an agency that can healthily cater to your line. Also, keep an eye open for those who provide additional boons like social media management, PPC, etc.
3. How do they report their results?
Does the SEO company send their findings annually, with a truck-load of numbers left for your mind to wrestle with or do they send a regular and insightful report on a platter? Choose wisely!
4. What’s the SEO company’s success like?
A pretty obvious one, this, but just to reinforce – always a good idea to run through your SEO mate’s testimonials, case studies and third-party reviews on social media. After all, everyone claims they are the best – but the proof is in the pudding!
People also ask
Why do businesses hire SEO companies?
Businesses hire SEO companies to optimize their online presence and increase organic traffic to their websites. Improved search engine rankings can lead to higher visibility, more leads, and increased revenue.
How long does it take to see results from SEO efforts?
The time it takes to see SEO results varies depending on several factors, including the competitiveness of keywords, the quality of the SEO work, and the current state of the website. Generally, it can take several months to see significant improvements in search rankings and organic traffic.
Are all SEO companies the same?
No, SEO companies differ in terms of expertise, experience, and the strategies they use. It’s crucial to research and choose an SEO company that aligns with your business goals and has a proven track record of delivering results.
What is the cost of SEO services?
The cost of SEO services varies widely based on the scope of work, the competitiveness of the industry, and the specific goals of the client. Some SEO companies offer packages, while others provide customized solutions. It’s essential to get a clear understanding of pricing before hiring an SEO company.
Is SEO a one-time effort or an ongoing process?
SEO is an ongoing process. Search engine algorithms evolve, and competitors may make changes to their websites. To maintain and improve search rankings, continuous optimization and monitoring are necessary.
Modern SEO is now far more complex and rapidly-changing than before. From creating unique content to link and citation building, it requires the skills of a professional SEO company more than ever. Better to get a true artisan to mould and sculpt your prized site. Because hey, it’s not only about ranking sky-high, it’s also about getting the right people to your site to take the right action!
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